People Counting

People Counting Sensors

People counting sensors, as the name indicates, are the sensors that are installed in industries, offices, public facilities, shopping centres, transport hubs etc. to count the number of people entering and exiting the place. The highly accurate sensors from Optex with 3D Technology count, store and automatically transfer the collected data to the connected software or computer for direct observation and creating reports for analysis.

Working Principle :

Vector Focus Point Image Recognition method –

Optex’s people counting sensors are based on our patented image recognition technology called Vector Point Image recognition method to identify, track and automatically count the number of people passing under the sensor. The procedure of counting people involves following steps –

1. Image Capture :- Whenever a human enters a place with the people counting sensor in action, the image is captured by the sensor as soon as the person comes under it.

2. Vector Focus Point Calculation :- After capturing the image of the person, the sensor analyzes the captured 2D image as a realspace 3D image.

3. Human shape recognition :- The next step in recognition is the analysis of the captured image against the pre-stored human shape model. If the captured image matches with the shapes in the model, the sensor gets ready to track it as a human.

4. People Tracking :- On successfully recognizing the entering object as a person, the sensor keeps the track followed by him.

5. Data Count :- The final step that a sensor performs is to count (increase/decrease) the number of people entering or exiting the place and send the data to the connected software to show it on a screen or just keep it in the records.

Advantages :

Optimize staffing and labour cost

People counting sensors help the retail shops in analyzing the staff behaviour and their utilization in each area of the shop. On analyzing this, the owners can increase or decrease the staff count to avoid unnecessary staffing and labour cost.

Measure Marketing Effectiveness

For any company, marketing campaigns are very much essential to earn profit and grow. People counting sensors become a great means for them to actually measure the marketing campaigns effectiveness. For that, companies compare the data collected during a campaign with the data of the time when no marketing campaign is in action.

Ensure social distancing

After the break-in of COVID-19, it has become the responsibility as well as the urgency for all to follow social distancing. For this, all the places with people’s presence can install the people counting sensors to keep an eye on the number of people present and thus limit extra people from entering.

Boost sales and conversion

For retail centres and shopping malls, people counting sensors prove to be very beneficial in increasing the sales by understanding the purchase behaviour of customers. With the sensors in action, the owners are able to analyze if people entering the shops are really buying the products or just leaving after browsing.

Applications :

Retail Shops

ATMs

Museums

Airports

Metro Rails

Industries

Shopping Malls

Offices

Products

VC-1020

Accurate and Reliable people counting sensor, vital for Retail Facilities.
- Provides automatic traffic counts of people entering stores and facilities
- Accurately tracks complicated movements
- Sensor processes counts, stores, and transfers data
- Simple Web-based setup interface
- Video Streaming
- Data Delivery via FTP/FTPS
- POE Powered